Personal computers are becoming a necessity and an important fixture in more and more homes in the United States and across the globe. As home computer popularity grows, businesses and service providers are extending offers and wares through emails and online advertising. Gone are the days of junk mail, today, junk email and pop-ups are the norm. Along with advertising and sales, the Internet has opened doors for large multimedia events such as sports, concerts, and festivals, to be broadcast live into homes worldwide, reaching millions. New advances in broadband media abilities combined with advances in home computers are allowing interactivity and audience enjoyment and involvement in ways never before imagined by venue owners and concert promoters alike.
Live music shows are becoming more and more extravagant each year. Large fleets of commercial tractor-trailer trucks are now used to transport the millions of dollars of gear necessary to mount a show the size of an act such as the Rolling Stones or the like, and costs of putting on such shows, what with renting a venue, paying a crew, and renting equipment, are definitely on the rise. No matter how large a particular venue might be, there are only so many seats housed within, and only so many tickets available to be sold and bought by fans. What if there was a way to bring the show to fans, fans that would be willing to pay for tickets to view their favorite musicians from their homes?
Enter the world of live broadcasting and broadband media. New advances in broadband media are supplying solutions and new avenues to generate ticket sales and heighten audience experience. No longer do "superfans" of groups need journey thousands of miles to see their heroes prance about and play upon the stage. Broadcast media pioneers like Whiteblox can provide Internet viewers with the ability to not only hear their favorite music in pristine, high fidelity audio across bandwidth, they can provide viewers with high resolution visuals as well. With multi-camera ability, viewers are interactively able to pick the camera angle at will, zooming in on their favorite guitarist's blistering solo, or perhaps checking out the beautiful girl in the front row.
The possibilities are endless and the forecasted sales are mind-boggling. Imagine what sort of numbers a reunion of an esteemed act like Led Zeppelin could generate if promoters would broadcast it on the Internet for eagerly awaiting fans? Would broadband be up to that sort of viewership challenge? Providers like Whiteblox would try their best to be up to that challenge.
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